About Us

At Criterion Tiles you will find the most inspiring variety of tiles in the UK. Our showrooms at 178 and 196 Wandsworth Bridge Road Fulham and 2 - 2A Englands Lane Belsize Park are packed from floor to ceiling with wall and floor tiles of every colour and character imaginable.

You can choose high fashion or classic, hand painted, printed or plain, glittering mosaic, bespoke panels, borders, retro, rustic, minimalist, Arts and Crafts, sinuous Art Nouveau, even Sixties geometric. Trained sales staff will guide you towards the right choice for your space, in an unhurried informal atmosphere.

Most tiles (and even some samples) are available to order within seven days. We also supply 'room-lots' direct from factory (usually Italy): allow 2-4 weeks for this service.

Criterion Tiles began its life as a single shop (The Reject Tile Shop) at 178 Wandsworth Bridge Road Fulham, specialising in cleverly sourced discounted and discontinued lines at reduced prices.

Soon after showrooms followed at 196, a few doors away. 196 Wandsworth Bridge Road became a centre for the finest tiles, offering the most diverse selection under one roof to be seen anywhere in London.

And meanwhile the first Criterion kept its individual character and its "top-drawer tiles for less" policy right up until today, and now with a new name: Criterion #2 Tiles.

Criterion #2 Tiles is not a source of 'run of the mill' bargains. Our aim is to locate high quality tiles at low prices from a myriad sources, both here and abroad. Most Criterion #2 Tiles are held in stock, but inevitably always subject to availability.

A third showroom opened at Englands Lane in 1992 offering an all in one service - first quality "haute couture" tiles on two floors but also a dedicated display area for Criterion #2 Tiles.

For information on how to contact us click this link.